A poster is typically a short-lived medium, designed to exist on the streets for a limited period. Its primary purpose is to convey information to an intended audience, aiming to capture the attention of passersby amidst the myriad distractions of the urban environment, often within a mere three seconds. The essence of communication through a poster lies in faithfully conveying the client's message, and this purpose typically endures for only a few days.

Communication and art differ in that the primary message in communication belongs to the client, while in art, the artist is granted complete freedom. When designing a poster, I strive to blend both elements. I choose to collaborate with clients whose messages I can enhance by incorporating my own creative vision, aiming to contribute something universally resonant. I frequently employ familiar everyday objects to establish a connection with the audience, and I also utilize animals as symbolic representations of the human spirit. When successful, the audience is inspired to retain the poster, treasuring it as a means to revisit a timeless experience with each subsequent glance.

However, a poster can transcend its ephemeral nature and become more than a passing notice. It possesses the potential to infuse poetry into the urban space, engaging with people and evolving into something worthy of preservation, collection, and inclusion within exhibitions. Through this transformation, its message can transcend the constraints of time and acquire a universal essence.

© Photo Alex Ha, 2010.